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3 Ways Your Content Marketing Strategy Can Use Big Data
Amanda Maksymiw / Content Marketing Institute / May 20, 2013
To date, the term “Big Data” garners about 1.64 billion search results, and counting. The data scientist has been called the sexiest job of the 21st century. Big Data has been described by McKinsey and Company as the next $100 billion dollar opportunity. So, what is it, exactly?
Big Data is the massive amounts of data that are being created every minute.
Let’s think about the amount of data that is created on social media channels alone. According to an infographic from Domo, every minute 100,000 tweets are sent, 347 new blogs are posted on WordPress, 48 hours of video are loaded to YouTube, and more than 680,000 pieces of content are shared on Facebook. In addition, data from your website analytics, CRM, and marketing automation tools also add up to Big Data. In fact, according to IBM, we are creating an astounding 2.5 quintillion bytes of data each day.
Indeed, data are coming from your customers and prospects at an incredible rate. But what does this mean for your content marketing strategy?
Doing your research
Before considering how Big Data can help your content marketing strategy, it is important to first understand what problems you are trying to solve. To get to the answers, start by asking yourself some key questions, like:
- What are your overall goals for your content marketing program?
- What drives your customers and prospects when it comes to consuming and engaging with your content?
- What topics and pain points are most critical to your personas?
- What content has garnered the highest conversions?
- What about which content is driving the most awareness?
By taking a step back and figuring out what problem you are looking to solve with Big Data, you’ll be in a better position to orchestrate your content marketing strategy with a Big Data approach in mind.