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4 Ways Pinterest Can Help a B2B Marketer
Erica Ayotte, Constant Contact / SmartBrief / September 20, 2013
As a B2B marketer, you might look at Pinterest with a curious eye. It is certainly a beautifully designed social network, laden with images and inspirational quotes typed in eye-catching fonts. You might browse through your personal profile envious of your B2C peers, as Pinterest drives just as much, if not more revenue per clicks than Twitter and Facebook. As you sign off and get back to work you might longingly imagine the day when you can Pinterest in your B2B marketing.
Well I have good news, my fellow B2B colleagues — that day is today. Pinterest is breaking into the B2B marketing mix. At Constant Contact, a provider of online marketing solutions for small businesses, we recently passed the 17,000 follower mark on the platform. Pinterest is now an essential part of our website-traffic generation.
Here are four ways Pinterest can be effective for marketing your B2B brand:
Find prospective leads. Pinterest is growing at an incredible rate. Nielsen’s 2012 Social Media Report found that the platform had a 1,047% increase in unique desktop viewers and an 1,698% increase in mobile viewers in 2012, which will allow you to find new leads on a platform that your competitors may not be on yet.
Do you happen to have overseas markets you’re trying to crack? Well you’re in an even stronger position to succeed with Pinterest, as the platform has exploded in international popularity in recent months. In June, 45% of new users came from outside the U.S.
Increase customer engagement.Much of your current customer base is already on Pinterest already, and based on the astounding revenue per click numbers, they come to the platform expecting to want something.
Even if one of your clients is on Pinterest looking for a new shirt, having a presence while they are thinking of buying plays favorably to your goals. Ultimately, Pinterest is a great opportunity to connect with buyers when they are in a buying mood.