News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
7 Hot Predictions in Social Media for 2014
Warren Knight / Social Media Today / December 13, 2013
We are coming to the end of 2013, which is a scary thought considering I remember last New Year’s Eve like it was yesterday! Social media has been THE hot topic for 2013 and I can’t see that changing. Here are my 7 hot predictions in social media for 2014.
1. The Rise of Short Lived Social Networks
Facebook offered fleeting video and image sharing social network SnapChat $3 Billion! I don’t think it is worth what Facebook offered; however, it is clear that there is a space in the market for networks where content literally vanishes seconds after being received. The reason for this being so popular is that it brings back fun and spontaneity that has been lost in the now commoditized world of social networking. Keep an eye on SnapChat for 2014 and for competitors coming on the scene.
2. Social TV Comes into Play
Now more than ever, reality TV have been using their audience to influence how a show not only works but how the results actually turn out. The American version of The Voice actually allow Twitter users to vote on who should be saved out of the bottom three in the competition. In 2014, we will start to see real-time content chosen by viewers on TV.
3. Social Media Advertising
We have been subjected to mainly Facebook ads over the last year; however Twitter have now joined the social network advertising and I’m sure Pinterest and Google+ will follow suit. Online banner ads are now being ignored by social users compared to news feed and promoted post adverts. Promoted Tweets show 15 times more engagement than banner ads.