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7 Tips for Making Your Content Mobile
Beth Monaghan / Ragan's PR Daily / August 26, 2013
Mobile news consumption is on the rise.
Raj Aggarwal, CEO of InkHouse client Localytics, a mobile app analytics and marketing company, found that “people spend more time in news apps over the course of a day than most other apps.” In fact, time spent on news apps is up 5 percent for 2013:
Almost half of Americans own smartphones. News apps such as Circa are taking on mobile news in compelling ways. Just last month, Seeking Alpha launched a new app called Tech Investor, which according to PandoDaily had 70,000 daily users just after its debut. PandoDaily also reported that overall, Seeking Alpha’s apps have 600,000 to 800,000 daily users.
Meanwhile, traditional media properties are also seeing big numbers through mobile news. In July, the BBC News received more traffic from mobile phones than from desktop computers on two weekend days. Mediapost reported that, “The New York Times…saw mobile increase its reach by 41 percent, up from 33 percent in February, while Hearst saw a gain of 38 percent versus 31 percent.”
So what exactly does it mean to make your news mobile? Not surprisingly, much of what works for social applies to mobile. To put even more of a point on it, social is mobile. According to The New York Times, Facebook now claims 819 million mobile users (and it was the driver of Facebook’s rise in stock price, which hit its highest since its IPO on July 30).
To make your blog post/press release/you-name-it mobile, consider two audiences: your target audience and the press. Here are seven tips that will help you reach both by making your news more mobile and social: