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8 Pillars of Demand Generation for B2B Marketers
Lee Kern / B2BOnline.com / December 2, 2013
By 2015, over 70% of all demand generation will come from inbound marketing strategies, as predicted by SiriusDecisions. After completing an extensive review of demand generation trends and practices worldwide, it’s easy to see why. Two key findings resonate most strongly when the dust begins to settle:
First, there are four increasingly relevant truths about today’s consumer attitudes and behaviors that must be used as a constant filter when evaluating the new demand generation ecosystem.
Second, the purchasing behaviors resulting from these new truths, when combined with new enabling marketing and analytics technology, require marketers to re-create and reorganize their marketing operations into eight areas of excellence. Focusing on these eight areas is mandatory for modern marketers working within world-class demand generation organizations.
This blog post provides an overview of these two key findings. Subsequent posts in the series will dive deeper into each of the eight pillars of excellence and provide implications and recommendations to marketers.