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8 Ways To Ace Your Email Marketing Strategy
Kelly Lucia / Business 2 Community / December 17, 2013
The average person is bombarded by many different kinds of marketing tactics every single day. Your customers are no different.
Everywhere they look, someone is likely trying to sell them something, and often, it’s through email marketing. What does that mean?
Your email marketing needs to be way above par if you expect your customers to consider opening any of the emails you send.
Persuading customers to open your email is just the beginning. You want them to read and enjoy your content so they’re more likely to read the next email you send.
Whether the goal of your email is turning passive customers into active buyers or simply a promotion for the latest products you’ve debuted, there are a number of essential things to consider before you hit send.
Here’s are the first 3 of 8 best practices to help you ace your email marketing:
1. Use a CRM:
Good CRM (Customer Relationship Management) software can really enhance customer communication and response. A CRM that integrates with email marketing, the way Insightly integrates with MailChimp, is an excellent way to go if you’re trying to streamline email marketing processes and track large amounts of information about your customers.
2. Be Careful When Personalizing:
Personalization is an email marketing strategy that’s backed by research, but it’s not as easy it sounds. Using a person’s name may not necessarily be the right kind of personalization. It’s so overused it seems fake. Instead, opt for personalization that directly relates to the customer’s last purchase, which acknowledges their unique history as a customer.
3. Limit Your Subject Line:
There are some pretty interesting facts about the length of subject lines out there. Adestra found in their July 2012 report that subject lines with less than 10 characters were opened at a rate of 58 percent. However, they also found that subject lines as long as 70+ characters were beneficial for encouraging readers to open and click through the content. Just beware—subject lines that hit between 60-70 characters appeared to fall off the radar.
Read the full list from Business 2 Community.