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A Contractor’s Defense Against Google: Your Email List, Part 1
Darren Slaughter / REMODELING / July 1, 2013
The recent events regarding Google’s Panda and Penguin updates should give anyone who uses the Web to generate business a case of heartburn. If you don’t know what I’m talking about, you can, well, Google search “Penguin” or “Panda” and how these algorithm updates relate to your website.
It turns out, that for those of you experiencing great organic traffic with Google Places or the new blended search results, trouble is only an algorithmic enhancement away.
You see, it won’t be long before the search engine optimization guys figure out a way to manipulate the data; then Google will have no choice but to reset the algorithm and send everyone for the exits and back to the drawing board.
The Key: Your Email List
To avoid this online disruption, your business really needs to be built around your email list. I have talked about many Google doomsday scenarios over the years, but Google is really serious these days about getting the best result for their user — whatever the cost. So having an email list of just a few hundred satisfied prospects or customers can be enough to weather a Google search-results storm.