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The CMO-CIO Disconnect: Bridging the Gap to Seize the Digital Opportunity
Accenture / August 5, 2013
With better trust and alignment, marketing and IT can create a digital marketing strategy that improves customer experiences across channels.
Chief Marketing Officers (CMOs) and Chief Information Officers (CIOs) must work more closely than ever to reach and engage today’s digital customer.1
Technology underpins and helps to shape the entire customer experience. But often, the marketing and IT organizations responsible for designing customer experiences aren’t in synch. Without a unified approach to using data insights, technology and creative strategy to orchestrate customer experiences across channels—these efforts may fail.
Learn more about the CMO-CIO disconnect
Explore the results of the Accenture Interactive CMO-CIO Insights survey. Learn the top trends and read about five imperatives for building trust and improving alignment between the CMO and CIO functions.
The Accenture Interactive CMO-CIO Insights survey aims to understand the opinions, challenges and points of view of senior marketing and IT executives as they relate to marketing and IT alignment. The findings reveal opportunities for CMOs and CIOs to work together to seize the digital opportunity and provide relevant, seamless and differentiated experiences for customers.