News & Opinions
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Why B2B Sales Leads Don’t Convert (and Who Is to Blame)
Ayaz Nanji / Marketing Profs / July 28, 2014
Most B2B marketing and sales professionals (60%) say price is the top reason Sales doesn’t close qualified leads, according to a recent report from Demand Metric and Showpad.
Beyond price, other frequently cited reasons for failing to close sales include failure of the sales team to perform (35% of survey respondents), lack of a compelling product or service (31%), difficult business terms or conditions (21%), and failure of the marketing team to perform (18%).