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Beginner’s Guide to Stunning Visual Content Marketing
Jonathan Crowe / openview marketing lab / May 28, 2013
When it comes to your content marketing strategy, creating striking visual content is no longer a “nice to have”. This guide explores the visual content revolution and offers easy how-to examples and advice for capturing and engaging your audience.
When many companies approach content marketing for the first time they’re typically drawn to creating text-based content — blogs, articles, eBooks, social media posts, and white papers, among others. And they should be. A corporate blogging strategy and traditional content formats like reports and case studies are certainly part of a well-rounded content strategy.
But, increasingly, marketers are thinking “beyond the blog” and are finding it is the visual content — like infographics, videos, slide presentations, and, yes, even memes — that is making the biggest splash with their audiences.
In fact, according to Facebook, status updates on company pages that contain photo albums and videos deliver 180 and 100 percent stronger engagement, respectively. Meanwhile, this infographic from communications firm M Booth and analytics provider Simply Measured suggests that photo and video posts on Pinterest now refer more Web traffic than Twitter, StumbleUpon, LinkedIn, and Google+ combined.
That’s pretty compelling data — and it simply scratches the surface of what is possible if your company can find creative ways to leverage visual content effectively.