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Chat Relationship Management
Dan Roche / MediaPost / June 4, 2013
Just as texting has become more common than placing a phone call, communicating via social media and through chat functions is slowly replacing email in many situations. In addition to using Facebook, Twitter and LinkedIn, tools like Podio, Yammer and Chatter are becoming more prevalent for business communication. So, why are chat capabilities and real-time communication so important for enterprises?
Here are three reasons your business should consider implementing chat functionality to build stronger customer and team relationships:
- Project Collaboration – Email communication regarding a specific project can build up quickly and become nothing more than a horrible clog of your inbox. Chat communication can help increase the efficiency and effectiveness of client project work by allowing for instant feedback. Team members no longer have to wait for an email response as simple questions and edits can be incorporated instantly.
Additionally, chats can be used as a complementary communication method to assist in project advancement. For example, perhaps your client did not see an online article or post, and their review of this information is essential to moving the project forward. While you are holding a phone call with your customer, you can send the article via an instant message.