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I’ll Have What They’re Having
Teresa Burney / BUILDER / April 25, 2013
Happy resident testimonials and glimpses of the “good life” help sell homes to older buyers.
The home shoppers thought they were coming to see the model homes in Traditions of America’s 50-plus Silver Spring and Liberty Hill communities last April, but what the builder really wanted to show off was the communities’ lifestyle and happy residents.
So every time the shoppers opened the door of one of the model homes in the builder’s Pennsylvania communities’ “Live Better Now” events, they were greeted by a current homeowner and member of one of Traditions of America’s many clubs that had set up shop in the models.
There were cooking demonstrations by the community’s foodie group at one model, and hot dogs grilling with a condiment bar at another. Over at the clubhouse visitors lined up for chair massages, listened to live music, and participated in putting contests and bocce ball.
And everywhere shoppers went they were greeted by what Traditions calls its “ambassadors,” residents who already live in the community eager to share their stories about life in their new Traditions of America homes.