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The Greenest Generation: Baby Boomers or Millennials?
Mike Hower / Triple Pundit / April 25, 2013
When it comes to being environmentally friendly, those born between the early 1980s to early 2000s, otherwise known as Millennials, are talking a lot of talk without walking much of a walk, according to a recent study by DDB Worldwide.
Contrary to what many (especially young people) might think, those hailing from the Baby Boomer generation – their parents– are significantly more likely than Millennials to recycle. Some 66 percent of Boomers surveyed said they make an effort to recycle everything they possibly can, while only 53 percent of Millennials claimed to do so. Boomers also beat Millennials on separating the recyclables from the rest of the trash and reusing grocery bags.
While Boomers had the younger generation beat on recycling, more Millennials said they would “pay more for an environmentally-safe version of a product” (46 percent) than did Boomers (41 percent). Some 7 percent of Millennials also reported owning an electric car, compared with just 1 percent of Boomers.
But there is a lot more to “being green” than recycling and consumerism – what about overall environmental footprints?