News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Your Content Marketing Strategy Will Probably Fail. Here’s How You Can Avoid Failure.
Kevin Cain / Content Marketing Institute / October 30, 2013
As great as it is to see so many B2B companies jumping onto the content marketing bandwagon, the reality is that many of them will struggle to drive meaningful business results. Why? Because they often overlook a simple reality: To create and deliver content that attracts and retains customers, a haphazard approach just won’t cut it. You need a strategic framework for conceptualizing, designing, and scaling your efforts.
While developing an effective content marketing strategy isn’t easy, becoming familiar with its core components is the first step for moving in the right direction. There are six basic elements for building an effective strategy:
1. Well-defined targets
2. A deep contextual understanding
3. Clear conversion goals
4. Appropriate points of contact
5. A process for alignment
6. The ability to scale