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Data Shows ‘Big Data Marketing’ Is a Growing Field
Adria Saracino / ClickZ / May 21, 2013
Big data is fast becoming more than just a buzzword. In fact, according to a report conducted in 2012, the big data market is predicted to be worth $47 billion by 2017, reaching $18.1 billion in 2013 alone.
But don’t let the term “big data” mislead you. Numbers and stats are useless without a host of people to organize and draw meaning from the raw data and turn it into products and campaigns. This process requires a unique combination of the creative, analytical, and interpersonal skills so often siloed into different departments and job roles. As big data rises, so, too, will the need not just for data scientists and architects but also for big data marketers, who can draw insight and inspiration from the stats and target consumers accordingly.
Let’s take a deeper look at the growth of the industry and just what this means for businesses and the economy at large.
The Growth of Big Data Marketing
Earlier this year, Distilled collaborated with Rasmussen College to create a data visualization to help students find their ideal career. The visualization compares the number of people employed in any given industry to the median salaries for major occupations in the U.S. The Bureau of Labor Statistics, from which the data was mined, revealed a striking trend. While many job titles in other sectors declined or grew slowly, roles connected to big data were predicted to grow into 2020. The role of Management and Operations Analyst, for example, was predicted to experience a growth rate of 21.9 percent. Financial Analysts: 23 percent. Cost Estimators: 36.4 percent. Market Research Analysts and Marketing Specialists: 41.2 percent.