News & Opinions
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Five Big Trends for Corporate Events
Betsy Zikakis / MarketingProfs / September 11, 2013
Event professionals and marketers have a wealth of tools, technologies, and platforms at their fingertips—all promising to make event organization more productive and meaningful.
At the same time, attendees have come to expect more than ever from their time and investment in meetings and events, and those expectations seem to be growing still.
Various trends are paving the way for event professionals to successfully apply event management technology and engagement-oriented strategies to address those challenges and opportunities.
At our firm, we have identified the following five big trends expected to shape event management success in the year ahead.
1. Personalizing the Event Experience
Accordingly, a personalized event experience is the new requirement. “It’s not any agenda, it’s my agenda.” This is the new mantra of attendees.
Tip: Today’s marketing automation and event management technology allow you to build rich attendee profiles and deliver highly relevant content, personalized agendas, appointment matching, and more.