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Four Tips to Accelerate Sales Through the B2B Content Funnel
Paul Gustafson / Marketing Profs / June 30, 2014
Does your content do most of the selling for your company? It should. But if it doesn’t, your problem may be rooted in not having a content strategy that mirrors an effective sales funnel.
To ensure that your content reflects enterprise sales processes, consider the following four tips based on best-practices we at the TDA Group use on behalf of large high-tech brands.