News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
The Groundwork for Modern Marketing
Neil Tolbert / Social Media Today / August 2, 2014
Considering a move to modern marketing? Before jumping in there are a few fundamentals that you will want to have in place in order to optimize the experience. Today’s technology enables extremely effective marketing capabilities. As a marketer the core element is your Return on Marketing Investment (ROMI). That investment could be dollars or time. Let us not forget the argument of ROI on Social Media. Is it worth the time? Can you afford to hire someone devoted solely to social and social marketing? If you lay the proper groundwork for modern marketing, obtaining answers to these questions becomes easy.
There are three pieces of technology that you must have in order to execute modern marketing. Consider it the plumbing for which everything you do moving forward is built from.