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Hate Contractor Lead Generation Services? “Rather than buy all your eggs, why not get some chickens?”
Shawn McCadden / The Design/Builder's Blog / April 9, 2013
On discussion groups liked LinkedIn, contractors and remodelers have been bantering about on-line lead generation services. It seems for every business owner who speaks negatively about using them, there is another who shares stories about how these services have been great for their business. For the purpose of this blog post I won’t get into the pros and cons of or any specifics about one service vs. another. Instead I’d like to offer an alternative; take control of your destiny and create your own leads.
What’s the problem?
In my opinion way too many contractors are abdicating their marketing responsibilities to lead generation services without a full understanding of how those services work. Then they complain they don’t like how they work and or how they are being treated when they seek customer service to resolve problems. Many others complain that the quality of the leads is very poor and or the same leads are being sold and distributed to way too many other contractors, increasing competition. Still others complain about negative customer reviews that are libelous and the service won’t help remove them or go after the customer who posted them.
Why should these business owners be surprised?
Just a little research on the internet is all it takes to find out what many other businesses have already found; that’s how those services conduct business!
What is sad to me (and really ridiculous if you think about it) is these business owners are doing the same thing many remodeling consumers do. They hire a service provider to take care of something for them without first being clear on what they expect, or, what they can expect will actually be included if they buy. Then, rather than take responsibility for their own lack of due diligence before buying that service, they rationalize why it’s the service provider’s fault they are not happy and want their money back. You can find lots of evidence to back up this reality by reading just a few of the articles on the“Dietz Angie’s List and Yelp Reviews Lawsuit Updates” page of my web site. The page is full of links to articles and blog posts about the nightmares many businesses have experienced with lead generation services. It also has links to helpful information regarding what to do if you are already having problems with contractor lead generation services.