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Houzz Unveils Tool Providing ‘Real Cost’ of Remodels
Craig Webb / REMODELING / July 9, 2013
Numbers come from survey of 100,000 homeowners
Houzz announced July 8 the launch of Houzz Real Cost Finder, a service that pulls data from a survey of more than 100,000 homeowners to give estimates of potential costs of remodeling projects in more than 50 metro areas and every state.
“With the Real Cost Finder, homeowners can research real costs for completed projects gathered from homeowners in their area ranging from high-end to modest, for virtually every space inside and outside their home,” Houzz said in a news release.
The Cost Finder tool opens by showing average costs for a project in the area located close to where Houzz software thinks the viewer lives. Kitchen projects are the default, but a viewer can see costs for 20 different projects, including baths, closets, decks, pools, and custom homes.
The first page also gives three price ranges for the project selected, lists the percentage of people in the area who hired a pro to complete the project, and gives the average home value and household income for those completing the work. Other tabs show popular products for the project in three price ranges, as well as basic guides to managing a remodeling project.
A final tab links to professionals in the area involved in doing remodel work or selling products for a project. For kitchens, four groups of two companies each are listed. It appears that each pair represent the first two companies in Houzz’s “Find a Pro” listings for the area. As reported previously, Houzz has begun selling guaranteed placement in half of the first page of those listings in a program called Houzz Pro+.