News & Opinions
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Increase Profits: Home Performance for the Long Haul
Carl Seville, guest post / REMODELING / September 17, 2013
Incorporate the principles of home performance into all your work to provide long-term benefits for your clients and your business.
Home performance as an industry has been around for a while, but it hasn’t fully matured. It remains challenging to create a consistently profitable business model, much of it is still based on frequently-changing rebates and incentives, and techniques and materials continue to evolve. Not exactly an easy way to make a living. Many remodelers understand that home performance is a good thing, but they are not willing to start a new division or business that may distract them from their core work, or they may have attempted it with limited success.
Instead of trying to create a separate business or division focusing on home performance, perhaps remodelers should incorporate the principles into all their work. If there are incentive programs that help offset some costs, that’s a nice bonus, but home performance remodeling can provide long-term benefits for everyone involved.
About now you might be thinking the following: “Why should I bother to do this?” “It just takes more work,” “My clients won’t pay anything extra for something they can’t see,” “I’m busy enough just keeping up with my regular work now that the industry is picking up.” But take a step back from your immediate needs and consider the long term. If you plan to be in business for a while, you probably want happy clients, lots of referrals, and fewer callbacks–all things that come from good home performance work. I won’t try to fool you into thinking that it won’t take effort–any investment in your business does. And that is exactly what home performance is–an investment in your business for the long term.
MODEST ADDITIONAL INVESTMENT
Considering how much time and energy you have invested in your business over time, home performance is a relatively modest additional investment. If all you care about are short-term profits, then turn the page and move on to another subject. But if you want to make your business more viable over time, consider learning about home performance.