News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
The Importance of Maintaining Personal Connections to Grow Revenue
Peter Goldstone, CEO / Hanley Wood / March 13, 2013
Technology has affected every business model in every industry. We love it and hate it at the same time. We embrace it, champion it and strive to implement the best solutions for both our internal and external needs.
It is easy to shoot off an email or a text message. Quick, simple and fast. In fact, it seems that more and more people prefer to respond to email rather than voice mail. While being able to communicate with our customers in multiple ways is incredibly valuable, developing truly beneficial business relationships is a process that ultimately requires face to face interactions.
The key to successful customer interaction is taking the time to listen to what your client is saying and then presenting a solution to their challenge. Listening builds trust, and trust is the basis for all successful and ongoing customer interaction.
Technology can make our lives easier and our businesses more efficient, but it should never take precedent over the personal connections we build with our customers.
Here are a few related articles that I recommend:
As organizations realize that the customer experience and relationship is the asset that leads to revenues, CROs will shift focus from the revenues themselves, to the customers that deliver it.
For CROs making this transition, it may feel like unfamiliar territory. Change is difficult for any organization and for the individuals involved. I wanted to provide seven tips for executives making the transition. Read More
Discovering What Your Customers Really Want
Do you truly know what your target audience wants, needs and requires of you? As b2b marketers, we must have a clear and accurate answer to this question to stay viable and cut through the messaging mayhem in our oversaturated, overmessaged world. There is little room for messaging error, and customers will disconnect from your brand unless you speak to them from the basis of knowing them. To achieve this level of clarity and precision, we need to turn to data to crack the code. Read More