News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Lacking Mobile Optimization on Your Website? You’re Losing Business
Darren Slaughter, darrenslaughter.com / REMODELING / July 18, 2013
You build stuff. You build houses and additions and decks and kitchens. So why shouldn’t you sit down over a weekend and just knock out a company website?
One reason: mobile. Times have changed. According to a Pew Research Center Internet study last April (and these numbers only get higher this year), 55% of respondents said they use their mobile phone or other portable device as their primary source for access to the Web. Yes, their primary source for access to the Web.
That’s a big deal when it comes to website design shops, since they have to make sure a site looks just as good on a 27-inch screen as it does on a 3 1/2-inch screen. And that takes some skill.
If you’re wrangling your website yourself using one of those site-builder programs you get for free when you register your domain name, forget about mobile optimization. If you’re using static HTML to design your site, you’re going to need to build another, mobile-only, site to run alongside your primary site.
Now, I can build a house, but I probably wouldn’t want to live in it. And how that translates to you and your website is this: If you want brochure ware for a website that doesn’t convert, develop new business, or even show up in mobile search, then no problem, go in peace and build yourself a site.