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How to Leverage Infographics for B2B Marketing
Tom Demers / Small Business Trends / August 22, 2013
Infographics are a popular topic (and sometimes target) for discussion amongst anyone doing online marketing. A sharp uptick in the volume of infographics being created has made getting your graphic “heard above the noise” more difficult. But infographics can still be an extremely effective tactic for generating awareness, communicating a story and getting traffic and earned links.
One challenge some folks run into with infographics and data visualizations (not unlike most types of content) is that they view their industry or area of focus as “too boring” to generate relevant ideas for infographics that will also get traction socially and with bloggers. After all, to make it a success you need to generate that attention, traffic, and earned links. This is a particularly popular objection with companies considering developing and promoting infographics for B2B marketing.
There are a lot of different ways to generate shareworthy content ideas for your niche. Businesses are generating interesting data visualizations all the time. So we’ll talk specifically about some methods for developing ideas for B2B focused infographics, with examples.