News & Opinions
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5 Compelling Reasons To Launch B2B Mobile Landing Pages Now
Abraham Nord / Marketing Land / April 25, 2013
For everyone from business executives to teens, mobile devices facilitate a significant portion of communications and media consumption today. Yet, even as mobile devices become increasingly saturated into our everyday lives, mobile still remains a challenge for many B2B Web designers and online marketers.
Most marketers do not actively employ mobile landing pages as a part of their greater B2B marketing strategy. Instead, they rely on personal opinions and gut reactions that tell them it’s okay to wait.
Don’t miss out on mobile! Review these five reasons to better understand why you must launch mobile landing pages now.
1. Take Advantage Of Dramatic Growth
Today’s product sales provide clues to future Web traffic. Smartphone sales are up 63% while PC sales are only up 15%, according to a recent Canalys report.
It’s clear that more users are choosing smart phones over traditional PCs when accessing the Internet. Are you ready for this new wave of users actively choosing smartphones over PCs?
Plus, tablets are fast becoming the new laptop, but still have many of the same challenges of smartphones. Designing websites to be mobile and tablet-friendly must be part of every marketer’s Web development plan to ensure capturing this growing audience.