News & Opinions
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7 Social Media Tools Salespeople Should Keep in Their Back Pockets
Elizabeth Rosenthal / Hubspot / February 27, 2013
Inbound marketers have jumped on the idea of using social media to spread content, and generate traffic and leads. But is your sales team making the most of all the social media tools and features out there? Maybe. Maybe not.
Believe it or not, social media can be utilized all the way through the bottom of the sales and marketing funnel, helping your sales organization close more deals, more easily. And the best part? Social networks are coming out with little new features all the time that make Sales’ life easier. So cozy in and take a little tour with me on some of the social features you may — or may not — know about that could help close some more sales before the end of the month. And please, share your cool social tools and tips with us in the comments!
1) LinkedIn “In Common With”
Wouldn’t it be nice to pick up the phone to talk to a lead, and already have something in common ground with them so you can start off on the right foot, and build strong rapport? If you’re already connected with a lead, using the “In Common With” feature on LinkedIn is perfect for seeing what groups, networks, or skills you have in common. This decreases the cold call feel of talking to a new lead for the first time, since you can have something to talk about right off the bat. Use your common traits or experiences to have an intelligent discussion about things you both know about.