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CEIR Releases New Report: Generational Differences in Face-to-Face Interaction Preferences and Activities
CEIR / May 7, 2013
DALLAS, 7 May, 2013 – Today, the Center for Exhibition Industry Research (CEIR) issued a report from The Role and Value of Face-to-Face Interaction Study Series titled Generational Differences in Face-to-Face Interaction Preferences and Activities.
Generational research is a hot topic in light of the forthcoming, massive generational shift in the workforce. In 2015, it is expected that Millennials will overtake Boomers as the larger portion of the workforce. As Boomers begin exiting to retirement, Millennials will share ranks with Traditionalists, Boomers and Gen Xers.
This report offers an in-depth look at shared and unique preferences and behaviors relating to face-to-face marketing, which can help organizers meet the face-to-face marketing preferences and needs of each generation.
CEIR Research Director Nancy Drapeau, PRC, said, “The good news is that face-to-face interactions at exhibitions are highly valued by professionals of all generations, including younger professionals. The fear that the relevance of this medium will wane with younger professionals is not evidenced in this study; however, there are differences organizers and marketers need to understand.”