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Database Marketing Strategies For Construction Brands
Construction Marketing Association Blog / December 20, 2012
Despite high interest in database marketing (DBM), many construction marketers still have not implemented DBM. One of the reasons for this is a lack of practical information. Depending on your objectives, you should consider one or more DBM strategies. Below we will share why you should consider database marketing and 6 database marketing strategies, including segmentation, new customer acquisition, customer penetration, customer retention, marketing intelligence, and measuring results.
Why Database Marketing?
Database marketing promises to deliver more effective marketing and communications, first by improving customer understanding through segmentation, and then by using this information to communicate with customers in a targeted, even personalized way. At least six DBM strategies should be considered including segmentation, customer acquisition, penetration, retention, market intelligence and measuring results.