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How to Write a Survey That Engages Customers
Mike Allton / socialmediatoday / April 26, 2013
The well-written survey could be viewed as a window, a window into the minds of your present customers. It could also be seen as a crystal ball, one that shows you the customers you’ll have in the future. If your survey is incentivized, you could also see it as bait, an effective lure to attract customers that might otherwise not have engaged your company or products. Ultimately, your survey is defined by the goals you set for it.
Identify Your Goals
Survey goals are the map upon which you will create, refine, and rewrite your surveys. What do you want to learn and achieve? What your existing customers want more or less of? To engage new customers? To see how your company is viewed in the public eye? To see what your competition is doing better than you? To inspire more loyalty? Goals such as these will become the rafters of your survey design and should be given thorough consideration before you begin the process of designing it.