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Scenarios for the Future: Convention Exhibits and Tradeshows of 2016
This report was produced collaboratively by the American Society of Association Executives (ASAE) Foundation, the Center for Exhibition Industry Research (CEIR) Foundation, Freeman, Gaylord Entertainment and the Professional Convention Management Association (PCMA) Education Foundation. Titled “Scenarios for the Future: Convention Exhibits and Trade Shows of 2016,” it presents five hypothetical scenarios for the future, developed by thought leaders to help associations and other convention organizers prepare for the emergence of new business models, design principles and risks.