News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Why Mobile CRM Rules
Erika Morphy / CRM Buyer / April 26, 2013
The world is going mobile, so it shouldn’t come as any surprise that CRM is mobilizing too. On the other hand, the pace of mobile CRM adoption appears to be blazing, compared to general mobile use. Ironically, it seems that employees are embracing mobile CRM with about the same fervor that they’ve resisted desktop CRM.
If you think mobile CRM has been popular to date, you ain’t seen nothing yet.
There will be an eye-popping 500 percent increase in the number of mobile CRM apps available for download on app stores between now and 2014, Gartner predicted. That number is expected to grow to more than 1,200 by next year from 200 or so today.
What’s driving this anticipated growth surge?
It’s true that mobile use in general is surging, but that doesn’t fully explain the CRM phenom. Digging a little deeper, there are some interesting insights to unearth that are specific to the CRM story.
Following is a list of reasons underlying the sudden popularity of mobile CRM. Some of them suggest that it may even outshine its desktop counterpart in the foreseeable future.
Mobile CRM means flexibility and adaptability, David Coulson, account manager at Bottle Rocket Apps, told CRM Buyer.
“If you’re out with a client, you can do actionable work on the fly instead of pulling out a laptop or scribbling on a napkin and having to do it later,” he said.