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Online Content Marketing in 2014: 5 Big Shifts in Store
Hana Abaza / Business2Community.com / January 30, 2014
As we begin the new year, the predictions, assumptions and insights have trickled their way into the mainstream with everyone in the digital industry speculating on what will be big in 2014.
While the fundamentals of good content will never change, many of the tactics, channels, and even the way people consume content will continue to evolve. So it makes sense to look at some of the key trends on the horizon for 2014 that are likely to directly affect your online content marketing initiatives, from strategic planning right down to how you execute and distribute your content.
But before we explore how you stay on top of (and leverage) upcoming trends, let’s take a quick look back at a few of the headlines from 2013:
- Ninety-two percent of marketers are now using content marketing.
- Fifty-eight percent of B2B marketers and 60 percent of B2C marketers are planning to increase their content budgets in the coming months.
- Documenting your content marketing strategy has a major impact on your success.
So what exactly do you need to know moving forward? Here’s a breakdown of the big trends: