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Putting Social Into a B2B Perspective
Duane Craig / TechRepublic / June 13, 2013
Takeaway: Before investing resources in social media, B2B businesses should determine where their audience spends the most time online in order to pinpoint which platform will offer the most bang for the buck.
There are large B2B companies such as General Electric, Agilent Technologies, and Cisco Systems that corral huge followings of everyday consumers with their engaging and entertaining social media content. According to Larry Sepe, corporate social media and intranet manager, Employee Communications at Agilent, social media provides the company with a platform to engage its audience by telling the Agilent story and by providing the information that its customers, shareholders, and prospective employees may need to make informed business decisions.He says the company sees social media as a way to build stronger relationships with its stakeholders.