News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
2013 State of Inbound Marketing Report – HubSpot
Meghan Lockwood / HubSpot / May 8, 2013
HubSpot’s fifth annual executive review of inbound marketing trends and tactics
Inbound marketing not only has staying power, it’s growing. It has proven itself to be much more than the next shiny technology or the latest buzzword. The research shows that nearly 60% of marketers have adopted inbound marketing strategies and more than 80% of those executing inbound marketing have integrated it into broader company goals. People are also investing more in inbound, as budgets for this strategy have grown nearly 50% in each of the past three years.