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Six of the Boldest, Best Uses of Vine in Marketing
Ekaterina Walter / Fast Company / October 9, 2013
It feels like six seconds ago that Vine was launched (actually, it was January), and yet brands have made it their own in a way that makes adoption of other social media channels seem positively sluggish.
Vine’s short six-second-loop video format makes it easy for companies to film, upload, and share videos to social media–and to ask fans to do the same. Videos range from the amateur to the decidedly expensive-looking, although the beauty of Vine is that any smartphone will let you test out your creativity.
According to The 7th Chamber, five tweets a second contain a Vine link, and studies are showing that a branded Vine is four times more likely to be seen than a branded video; any brand not onboard with Vine risks losing out on some serious social media exposure.
Some brands have been particularly innovative when it comes to their Vine output–let’s take a look at some of the best uses of Vine’s viral appeal.