News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Six Tips to Better Advertising for Remodelers
Darren Slaughter / REMODELING / June 12, 2013
Advertising is a $350 billion industry — and that’s just here in the U.S. Ads are blasted out every day from more than 1,500 television stations and 12,000 radio stations, and printed in 2,000 newspapers— and goodness knows how many ads show up on smartphones and tablets.
Become a Believer
And yet some contractors still don’t believe in advertising. The reason, many will tell you, is that they have survived for years on referrals. And while referrals are the reward for doing a good job, they are not the only way to build business — especially if your remodeling company hasn’t been around all that long.
With all the options available for how to get the word out, how do you decide which one works best to reach the buyers you are looking for? And how do you develop a marketing strategy that doesn’t get lost in the crowd?
Well, you can hire guys like me, or you can try to do it yourself. And you have a better chance of succeeding if you do it yourself and follow these six tips.
1. Be creative, but not creative for creativity’s sake. In other words, make your message stand out, but get your point across too. Don’t try to be too clever or too funny, it won’t work.