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Six Visual Solutions To Complex Digital Marketing/Analytics Challenges
Avinash Kaushik / Occam's Razor / September 30, 2013
Two things I love a lot:
1. Frameworks, because if I can teach someone a new mental model, a different way of thinking, they can be incredibly successful.
2. Visuals, because if I can paint a simple picture about something complex it means I understand it and in turn I can explain it to others.
This post is at the intersection of those two lovely things.
Each of the six visuals re-frames a unique facet of the digital opportunity/challenge, and shares how to optimally take advantage of the opportunity/challenge.
We’ll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy.
A vast expanse of our current existence.
All of the visuals are in the form of a venn diagram, though, as you’ll see, I do take enormous liberties with the format.
Ready to learn, smile and cry (just a little)?
Let’s do this!
#1: How to Win, Really Win, at Digital: One-Time PLUS Many-Time Relationships.
The most intense amount of effort companies put into their site happens at site launch or the yearly new product launch. Everyone gets excited, agencies are hired, content is scraped from product box-shots, prettiness is sprinkled everywhere and much happiness, represented by a gigantic sigh of relief, occurs.
All of that is good.
The challenge is that this annual, or semi-annual, update of the content or the website design, is a terrible way to win at digital.