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SMBs Most Often Use Websites, Social in Digital Marketing Efforts
eMarketer / June 26, 2013
SMBs measure success by sales, lead gen
Small and medium-sized businesses (SMBs) may not always have the same resources as their larger counterparts, but that doesn’t mean the importance of digital marketing is lost on them. And as the cost of digital marketing tools drops, SMBs are moving fast to incorporate them into the overall marketing mix, according to a poll of digital marketing decision-makers in the US conducted in March 2013 by marketing software company Vocus and Inc. Magazine.
SMBs kept their goals for digital marketing simple: Driving sales and increasing brand awareness were No. 1 and No. 2, respectively. But SMBs also have ambitions to use digital tools to help drive customer engagement and reach new customer segments.