News & Opinions
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It’s Not Your Social Media Strategy That Stinks; It’s Your Business Strategy
Ben Heyman / Social Media Today / March 12, 2014
Social media is free, sure. But it is not a channel to shout your messages and get people to buy your products. The ‘spray and pray’ method does not work here. Social media is social by nature. It is about developing relationships and rapport with customers and potential customers. By doing this the sale will come eventually. And that sale will also come with brand loyalty and support for life.
One of the many reasons companies join Facebook and Twitter is to be discoverable. When a potential customer searches for you online, can they find you? Step number one. But once they find you, what will they see?
If your Twitter handle is spammed by buy this, buy that, this sale is going on and no @mentions to customers, you are doing it wrong. If your Facebook page looks similar, giving people information on your product sales and specials but nothing more than that, what are you doing? That is one-sided crap that simply does not work in a social context.
I believe it starts with the core philosophy of your business. Do you truly care about the customer experience? Is the customer at the forefront of every business decision you make and every interaction you have? If yes, then you are most likely in a good position with your social media strategy.