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The State of Chief Marketers in 2014
Ayaz Nanji / Marketing Profs / August 18, 2014
Chief marketers are optimistic about the current business environment; they also believe they can achieve senior management’s goals this year, according to a recent report from the CMO Council.
The findings were based on data from a survey of 525 global chief marketers (CMOs, executive vice-presidents, senior vice-presidents, and vice-presidents, depending on the top marketing title in each organization).
Some 81% of respondents say they believe management mandates for top-line revenue growth and market share in 2014 are realistic and attainable.
Moreover, 55% plan headcount additions this year, compared with 22% who expect reductions. Just 10% say they believe their own jobs are at risk.