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Survey: Half of Exhibitors Dissatisfied with Costs for Shipping and Handling for Shows
Expo Magazine / May 2013
Event logistics, freight shipping and material handling are essential elements of any convention, exhibition, event or exhibit program. The process, especially for large exhibitors with complex event schedules and freight shipping requirements, can often be challenging with literally many moving parts, various shipping methods, different types of providers and carriers, venue and union rules, and pricing structures.
There is a need for industry benchmarks, insights and trend analysis to help industry executives make more informed decisions and better manage their event logistics
requirements and programs. In response, EXPO magazine and UPS have worked together to study and quantify many of these key areas and trends. This study covers event and exhibit logistics, freight shipping and material handling from the perspective of event owners and producers as well as corporate exhibitors.
Areas covered include:
• Key Study Insights and Findings
• Event Logistics and Material Handling Services Ratings and Satisfaction Levels
• How Show Management and Exhibitors Select Logistics and Freight Transportation Providers
• Key Trends and Challenges
• Recommendations from Exhibitors and Show Management on Improving the Process
The main information source is an exclusive survey of event producers and corporate exhibitors conducted in March 2013. In total, survey responses from over 130 leading organizations have been used to develop this analysis.
When asked about the value received compared to the costs of shipping and material handling, a total of 51% of exhibitors say they are very or somewhat dissatisfied with the current process. In addition, 27% of exhibitors indicated they are “neutral” on this question, meaning they are neither satisfied or dissatisfied. It is important to note that exhibitors are more satisfied with event-related small package and freight shipping services, as a total of 61% say they are very or somewhat satisfied with this process.