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Technology that Creates an Interactive Experience
Oliver Richardson / Trade Show News Network / June 14, 2013
In recent years, the expectation for events to be more interactive, collaborative and participatory rather than simply passive experiences has increased dramatically and technology is playing a major role in helping planners achieve this – from the noise created by social media before, during and after an event to technologies which enable the audience to engage more actively with the content and with each other.
I wanted to share some cool technology ideas that can help you make your event or your participation in an event more interactive and therefore more engaging:
Mobile Augmented Reality
We’ve used AR on a number of projects to help bring a technology or product to life with overlaid animations and graphics which interact with the product and respond to a visitor’s information requirements. Mobile AR takes this a step further by delivering an interesting and interactive personal experience direct to a visitor’s palm. Visitors simply point their phone screen at a static product and it is transformed into an animated or informative experience. What’s more – if the AR content is funny and entertaining it’s a powerful way to make visitors want to share what they’ve seen, further spreading the word. Check out this cool Tedx example: http://youtu.be/frrZbq2LpwI