News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
The B2B Brand’s Survival Guide for the Social-Visual Revolution
John Lee / ClickZ / July 9, 2013
Social media is undergoing a profound, fundamental change. This revolution isn’t being televised. But it is being captured, filtered, and shared – six and 15 seconds at a time.
This is the social-visual revolution, where a dramatic increase in visual content shared via social media is massively altering the way we connect and communicate online. In short, in a digital economy, visuals are quickly becoming the preferred currency for engagement.
A quick look at the stats verifies just how big this explosion is:
- Facebook. 250 million photos uploaded per day.
- YouTube. 100 hours of video uploaded per hour.
- Instagram. 45 million photos posted per day.
- Vine. 13 million new users since January.
- Snapchat. 150 million images sent per day.
Granted, visual content is nothing new; photos and videos have dotted the social landscape for years. What is new, though, is how these visuals are being used – and what they’re replacing.
A recent article by Nick Bilton of The New York Times included a revealing anecdote about Google co-founder Sergey Brin. While eating lunch, Brin received a text message asking what he was up to. Brin simply responded with an image of his surroundings. As Bilton writes, Brin “didn’t need to type or say anything; the image was enough.”
In that one action, Brin reflected the way visuals are shifting how we interact digitally. Where we once needed 140 characters, a single image will do. Where we once needed multiple descriptions, a six-second video from our phone works just fine.