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Timing And Relevancy Key To Engaging Customers Through Email
Kim Zimmerman/ Demand Gen Report / June 17, 2014
Automated emails outperform their manual counterparts when it comes to engaging customers, but the key is to ensure that these automated messages are timely, relevant and personalized.
That was a key finding of Silverpop’s 2014 Email Marketing Benchmarks Study, which examined emails sent by nearly 3,000 brands across 40 countries throughout 2013.
“While you need all types of messages, email, for the vast majority of companies, is still the No. 1 driver of direct revenue and conversions,” said Loren McDonald, VP of Industry Relations at Silverpop, in an interview with Demand Gen Report. “It remains a key tool for converting prospects into quality leads.”