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Webinar: Demand Generation for Marketers
John Crosby / HW.com / March 14, 2014
Thursday, March 27th
11:00am to 12:00 Noon
Every marketer is challenged to evolve these days. Technology adoption, sales and marketing alignment, and lead generation are now expected, not optional. Embracing the elements of an effective demand generation program is an excellent way to transform your marketing program quickly.
In this webinar, Hanley Wood’s demand generation and marketing experts will share with you a basic overview of demand generation, industry best practices, and examples of successful, real-world strategies that take audiences through the buyer’s journey—from awareness to purchase.
John Crosby, Executive Director, Customer Marketing
Sharon Stearns, VP, Demand Generation