Washington, DC – March 29, 2016 – Hanley Wood, the premier information, media, event, and strategic marketing services company serving the residential, commercial design and construction industries is teaming up with Taylor Morrison, a leading homebuilder and developer, to produce the BUILDER Taylor Morrison NEXTadventure Home. The home will be unveiled at the 2017 National Association of Home Builders (NAHB) International Builders’ Show in Orlando, FL. Designed by partner and 55+ expert, Housing Design Matters, The NEXTadventure Home’s design will draw from exclusive new research and discovery into the evolving homebuying wants and needs of the Baby Boom generation.
Baby Boom household formations are projected to grow at 700,000 per year until 2024, where their total will reach 56.9 million, according to the NAHB. As a growing number of baby boomers enter their latter working and early retirement stages, their demand for inspired designs continues to grow.
“NEXTadventure teams up a major national top-5 home builder, several dozen manufacturers, and the industry’s leading national housing insight and data brands in a transformative venture that will leverage this unique collaboration toward a daring, vignette-driven showcase and program of discovery and excellence,” says Peter Goldstone, CEO of Hanley Wood. “What an amazing opportunity to show how customer care, insight, and data can drive design and execution for the 55-plus home buyer!”
The NEXTadventure Home is part of a 1,500-home master planned Taylor Morrison community, Esplanade at Highland Ranch in Clermont, FL, just a twenty-five minute drive from Orlando and its many entertainment options and attractions. The home is a 2,209 square foot palette for customization, including outdoor living features with a fireplace and summer kitchen, a big kitchen island, a super shower, a beverage center, a secondary bedroom more aptly called “a snore room,” and three pantry options.
“At Taylor Morrison, listening to our consumers is one of the most important parts of the development process. Through our focus groups and consumer segmentation we have come to understand that a different formula is necessary when creating homes and communities for the 55+ buyer – the boomer homebuyers are very discerning in their tastes and have a very clear vision for what their next chapter of life should entail, and we make that lifestyle a reality in our communities,” saidSheryl Palmer, president and CEO of Taylor Morrison. “We’re excited about partnering with BUILDER on the NEXTadventure home as it further illustrates our commitment to people and purpose – building the kinds of homes and communities in which our customers aspire to live in.”
Visit www.builderonline.com/NEXTadventure to stay up-to-date with the NEXTadventure project developments.
About Taylor Morrison
Taylor Morrison Home Corporation (NYSE:TMHC) is a leading national homebuilder and developer who was recently recognized as Lifestory Research’s 2016 America’s Most Trusted™ Home Builder. Based in Scottsdale, Arizona we operate under two well-established brands, Taylor Morrison and Darling Homes. We serve a wide array of consumer cohorts from coast to coast, with a focus on first-time, move-up, luxury, active lifestyle and 55 plus buyers. In Texas, Darling Homes builds communities with a focus on individuality and custom detail while delivering on the Taylor Morrison standard of excellence. For more information about Taylor Morrison and Darling Homes, please visit www.taylormorrison.com or www.darlinghomes.com.
About Hanley Wood
Hanley Wood is the premier company serving the information, media, and marketing needs of the residential, commercial design and construction industry. Utilizing the largest analytics and editorially driven Construction Industry Database, the company provides business intelligence and data-driven services. The company produces award-winning media, both digital and print, high-profile executive events, and strategic marketing solutions. To learn more, visit hanleywood.com.