Solidifies Position as Leading Aggregator of Online Home Plans in the United States
WASHINGTON, D.C. (November 2, 2015) - Hanley Wood, the premier company serving the information and marketing needs of the construction industry, announced today that is has acquired Houseplans.com (www.houseplans.com), a leading online destination for the purchase of ready-made house blueprints. The business operations of Houseplans will be combined with Hanley Wood’s Consumer Media network and bolster Hanley Wood’s position as the leading provider of stock house plans to a growing consumer and builder/developer market.
“Houseplans.com is the number one ranked URL in this market segment,” said Peter Goldstone, CEO of Hanley Wood. “Their website, technology and portfolio of house plans perfectly complement our existing B2C assets and significantly expand our reach to the consumer audience. As the housing market continues its recovery, Hanley Wood is making important investments that allow us to best serve our audiences and help our customers grow their businesses.”
“We’ve long considered Houseplans to be a leader in the house plans industry and are delighted to have this opportunity to bring the best of both businesses together for our consumer plan buyers, our network of partner designers and our advertisers,” said Andrew Reid, President of Digital and Head of Strategic Development at Hanley Wood.
Houseplans.com is based in Petaluma, CA. It features nearly 40,000 plans covering every possible architectural style and design. Plans are easily searched in a variety of ways – square footage, architectural style, lot characteristics, or cost as an example. Each design has met discerning design standards to enable a smooth building process.
About Hanley Wood
Hanley Wood is the premier company serving the information, media, and marketing needs of the residential, commercial design and construction industry. Utilizing the largest analytics-and editorially-driven Construction Industry Database, the company provides business intelligence and data driven services. The company produces award-winning media, both digital and print, high –profile executive events, and strategic marketing solutions. To learn more, visit www.hanleywood.com.