WASHINGTON, D.C. (April 28, 2016) – Hanley Wood, in partnership with KB Home (NYSE: KBH), BUILDER magazine and KTGY Architecture + Planning announce a first of its kind demonstration home -- The Greenbuild KB Home ProjeKt -- to be available for in-person discovery tours October 5 and 6 at Greenbuild International Conference and Expo at The Los Angeles Convention Center.
The Greenbuild KB Home ProjeKt is an unprecedented time-travel look ahead to the years 2020 and 2050 as a way to bring new perspective and strategic scenario-planning opportunities to builders, as well as to showcase some leading ideas that can be implemented today. The display at the 2016 Greenbuild Conference and Expo will boast vignettes that feature assemblies and systems, home tours, interactive educational features, and a digital wall display. Title sponsors of The Greenbuild KB Home ProjeKt are Whirlpool Corporation and Owens Corning.
"The Greenbuild KB Home ProjeKt is a next-generation platform of discovery for today, tomorrow and the future,” said Jeff Mezger, President and Chief Executive Officer at KB Home. “What underlies our approach is the combination of practicality, innovation and collaboration with our partners. Creating a running portfolio of innovative ideas and experiments serves as the research-driven model we use for identifying, testing, refining, and implementing new-technologies supporting sustainability. For 2016 and beyond we have to meet where the sustainable home market is headed with a combination of efficiency, affordability, and excellence.”
“We approached this project from a broad perspective,” said Nick Franklin, Executive Vice President, Strategic Operations at KB Home. “For a project like this to make a lasting imprint on the way we think about providing sustainable homes, we reached beyond current thinking. Then we assembled a process that would not only provide improved solutions for today, but offers innovations that will shape the future.”
The ProjeKt explores futuristic thinking – generations of transformation and trending around automation, materials science and social road-mapping. The Greenbuild KB Home ProjeKt will change the game, its aim to broaden the conversation about making high-performance, sustainable, resiliently-built and efficiently operating homes attainable to those who are pursuing the American Dream of homeownership.
“This concept will alter the landscape of green solutions,” said John McManus, editorial director of BUILDER. “All of the focused thinking that is shaping this project will lend itself to how policy makers, architects, manufacturers, builders and the industry at large will behave from now and into the future.”
“A critical aspect of the design and production of this home is creating a model that is sustainable and affordable,” said Manny Gonzalez, principal at KTGY. “Green living is often associated with higher costs of entry. We are working with manufacturers and KB Home to change the dynamic. We want to develop homes that can be produced at volume, available to as many home buyers as possible and can be profitable to the builder as well. And, with that being said, we are never taking our eyes off other mandatory home assets like comfort, safety and even customization.”
Collaborators on The Greenbuild KBHome ProjeKt are interior designers SmithGroupJJR, Joseph Wheeler, AIA, professor at Virginia Tech University and leaders from Cradle to Cradle Products Innovation Institute.
About Hanley Wood
Hanley Wood is the premier company serving the information, media, and marketing needs of the residential, commercial design and construction industry. Utilizing the largest analytics and editorially driven Construction Industry Database, the company provides business intelligence and data driven services. The company produces award-winning media, high-profile executive events, and strategic marketing solutions. To learn more, visit www.hanleywood.com.
About KB Home
KB Home is one of the largest and most recognized homebuilders in the United States and an industry leader in sustainability, building innovative and highly energy- and water-efficient new homes. Founded in 1957 and the first NYSE-listed homebuilder (ticker symbol: KBH), the company has built nearly 600,000 homes for families from coast to coast. Distinguished by its personalized homebuilding approach, KB Home lets each buyer choose their lot location, floor plan, décor choices, design features and other special touches that matter most to them. To learn more about KB Home, call 888-KB-HOMES, visit www.kbhome.com or connect on Facebook.com/KBHome or Twitter.com/KBHome.
About KTGY Architecture + Planning
Celebrating 25 years in 2016, KTGY Architecture + Planning is an international award-winning full-service architecture and planning firm delivering innovation, artistry and attention to detail across multiple offices and studios, ensuring that clients and communities get the best the firm has to offer no matter the building type or location. KTGY’s architects and planners combine big-picture opportunities, leading-edge sustainable practices and impeccable design standards to help create developments of enduring value. KTGY serves clients worldwide from offices located in Chicago, Denver, Irvine, Los Angeles, Oakland, Pune and Tysons. Call 888.456.KTGY or visit www.ktgy.com.
About the Cradle to Cradle Products Innovation Institute
The Cradle to Cradle Products Innovation Institute is a non-profit organization with a mission to turn the making of things into a positive force for people, the economy and the planet. It administers the Cradle to Cradle Certified Products Program, a rigorous, third-party process that provides a way forward for hundreds of the world's leading brands to assess and continuously improve the health, safety, and recyclability of their products. Cradle to Cradle Certified products are eligible for LEED v4 credits. The Institute has 14 accredited assessment bodies around the world that assist companies in readying their products for certification. Find out more at www.c2ccertified.org. Follow the institute @c2cCertified.