Building Materials Manufacturer Takes Top Prize in 2014 Brand Builder Awards
Hanley Wood, the premier information, media, event, and strategic marketing services company serving the residential, commercial design and construction industries, has announced that USG Corporation has been selected as the 2014 Brand Builder Awards Marketer of the Year. The award was presented at the 2014 Brand Builder Awards Dinner, held last night in Chicago as part of Hanley Wood’s 2014 Foundations Conference.
“We are thrilled to recognize USG for their efforts over the past year in rebranding their company,” said Peter Goldstone, CEO of Hanley Wood. “It’s amazing to see a 110 year old business transform its brand and its approach to marketing and, as a result, change the way it relates to its customers. The results of this transformation is what drove our jury of marketing experts to select USG as the Marketer of the Year.”
The Marketer of the Year Award is presented annually by Hanley Wood to a company in the residential and commercial construction and design industry that best demonstrations a commitment to innovation, excellence in leveraging marketing programs to drive sales, and adoption of modern marketing tactics.
“On behalf of our employees, USG is delighted to be chosen as the Marketer of the Year,” said Linda McGovern, vice president of Marketing for USG. “We’re emerging from a difficult recession as a new company – stronger, more energized and better positioned to grow. This is an exciting time to align our brand with our corporate strategy as we expand our business and enter new markets.”
Since 1902, Chicago-based USG has been a leader in producing innovative products and systems that build the environments in which people live, work and play. USG is North America's leading producer and distributor of gypsum wallboard, joint compound and related products for the construction and remodeling industries. The company is also a global leader in the manufacture of ceiling suspension systems. Through its subsidiary L&W Supply Corporation, USG is also the nation's largest distributor of drywall and related building products. USG and its subsidiaries are proud sponsors of the U.S. Olympic and Paralympic teams and the Canadian Olympic team. For further information, visit www.usg.com.
About the Brand Builder Awards
The Brand Builder Awards recognize the most innovative and effective marketing campaigns throughout the residential and commercial design and construction industries. Companies selected for recognition have executed campaigns that generate sales, motivate buying behavior and inspire customer loyalty. More than 50 companies submitted entries in 22 categories, ranging from traditional advertising campaigns to social and mobile marketing strategies to lead generation programs.
About Hanley Wood
Hanley Wood is the premier information, media, event, and strategic marketing services company serving the residential, commercial design and construction industries. Utilizing the largest editorial- and analytics-driven construction market database, the company produces powerful market data and insights; award-winning publications, newsletters and websites; marquee trade shows and executive events; and strategic marketing solutions. To learn more, visit www.hanleywood.com.