Hanley Wood, the premier information, media, event, and strategic marketing services company serving the residential, commercial design and construction industries, is pleased to announce the winners of its 2014 Brand Builder Awards.

The Brand Builder Awards recognize the most innovative and effective marketing campaigns throughout the residential and commercial design and construction industries. Companies selected for recognition have executed campaigns that generate sales, motivate buying behavior and inspire customer loyalty. More than 50 companies submitted entries in 22 categories, ranging from traditional advertising campaigns to social and mobile marketing strategies to lead generation programs.

“The amazing quality in the marketing of building products is on full display through this year’s Brand Builder Awards,” said Peter Goldstone, CEO of Hanley Wood. “These companies have adopted distinctive, modern approaches to brand and product marketing, and the results of their work offer great insight into the leadership and innovation within our industry. I congratulate the marketers who have shined through this year’s Brand Builder Awards.”

2014 Brand Builder Platinum Award winners (with agency affiliations):

Best Advertising Campaign (Digital)VELUX (Wray Ward)
Best Advertising Campaign (Print)Oldcastle BuildingEnvelope (Brian J. Ganton & Associates)
Best Channel Marketing ProgramCertainTeed
Best Content Marketing CampaignSunbrella (Wray Ward)
Best Custom EventIcynene
Best Custom Media CampaignOrganized Living
Best Customer Support ProgramCertainTeed
Best Integrated Consumer Media CampaignClopay (Hitchcock Fleming & Associates)
Best Integrated Marketing Campaign 
  • Architecture/Design/Interiors
USG Corporation (Gyro)
  • Commercial Construction
Integrity Windows and Doors
  • Residential Construction
Quanex Building Products
  • Residential Remodeling
James Hardie (CBD Marketing)
Best Lead Generation ProgramJames Hardie (CBD Marketing)
Best Mobile Application DesignCertainTeed
Best Mobile Marketing StrategyCertainTeed
Best New Product LaunchCENTRIA (Pipitone Group)
Best Social Media Marketing CampaignYKK AP America (IMRE)
Best Trade Show Marketing StrategyJLG Industries (Godfrey)
Best Video Marketing CampaignOrganized Living
Best Website DesignWeiland Sliding Doors and Windows

2014 Brand Builder Gold Award winners (with agency affiliations):

Best Advertising Campaign (Digital)Marvin Windows and Doors
Best Advertising Campaign (Print)Banker Wire (LarsonO’Brien) & USG Corporation (Gyro)
Best Channel Marketing ProgramClopay (Hitchcock Fleming & Associates)
Best Content Marketing CampaignPPG Glass (Pipitone Group)
Best Custom EventWhirlpool Corporation (sbc advertising)
Best Customer Support ProgramOwens Corning
Best Integrated Consumer Media CampaignAmerican Standard (O'Reilly DePalma & 22squared)
Best Integrated Marketing Campaign 
  • Architecture/Design/Interiors
DuPontMarvin Windows and Doors
  • Residential Construction
Andersen Windows and Doors (Periscope)
  • Residential Remodeling
Clopay (Hitchcock Fleming & Associates) & Waypoint Living Spaces (Puckett & Associates)
Best Lead Generation ProgramIntegrity Windows and Doors
Best Mobile Application DesignWaypoint Living Spaces (Puckett & Associates)
Best New Product LaunchLeviton Manufacturing Company
Best Trade Show Marketing StrategyHuber Engineered Wood & Watermark Designs (DRS and Associates)
Best Video Marketing CampaignHuber Engineered Woods
Best Website DesignTrex Company (L.C. Williams & Associates), PPG Industries (Pipitone Group) and MiTek (HLK)
Best Website Marketing StrategyAZEK Building Products

Entries for the 2014 Brand Builder Awards were reviewed by a jury of experts in all areas of marketing. The jury reviewed entries and rated them based on a pre-determined set of criteria, which were established prior to the call for entries. The criteria may be reviewed online at www.brandbuilderawards.com.

The judges for the 2014 Brand Builder Awards were:

  • Michael Bierut, Partner at Pentagram; Senior Critic of Graphic Design at the Yale School of Art;
  • Andrew Davis Co-Founder of Tippingpoint Labs; Speaker and Author of “Brandscaping;”
  • Marsha Lindsay, CEO of Lindsay, Stone & Briggs; and
  • Tom Miller, Founder, Miller Brooks, Inc. & Darwin Branded Environments.